Claim the deeper value of your business in order to boost profits.
A curious thing happens in the way of growing businesses. As an entrepreneur you are called to stretch yourself into many new roles. In turn, this stretching action over time has the ability to grow the entrepreneur personally–as who they then must BE in order to continue doing the tasks and work of growing a profitable business continues to evolve.
This process over time has a funny little side effect. Many entrepreneurs do not see or realize the deeper value they begin to hold for their customers and clients along the way. Their knowledge around the service and products they offer becomes greater and more personal because the familiarity of what they provide, be it a service or product, becomes second nature.
This ability to be the go-to person, the center of influence, or the one who knows about a particular industry holds great value and offers many small business and solo service providers a whole new level of profit generating options that may be overseen from when they initially started their businesses.
Turning this added value into new streams of income can be as simple as offering mentoring, coaching or support to current clients and customers. The ability to be a trusted guide who can offer support around helping clients and customers achieve the results your service or product offers is often one of the easiest ways to add new income into a business through private mentoring, group experiences or ongoing support in a membership style program. Providing a like minded community of people all wanting to achieve the same or similar results is the true essence of building a following or tribe.
From the point of the business owner, it is easy to give away this supportive information because there is a disconnect to the real value that it continues to create for people just entering in the process of change and transformation of the problem your business solves.
Stepping back and taking an objective look at what you, the business owner, are often finding yourself speaking about, offering and/or recommending as support and resources, gives a clue to what people are really getting from additional value—the ability to tackle change with the support of someone they know, like, and trust.
Discovering how to add more value by showing up more as a trusted advisor can be the best and most profitable new offer a business can create to continue to enrich the lives of their clients and customers.
Here are 3 simple steps to creating new streams of income based on the real value you already offer:
- Take a poll of current colleagues, clients and customers and ask what specifically do they appreciate about your service or product in the form of how it helps them (hint it will be something that has helped them get results). Then ask which of your offering has helped them the most. (This might surprise you)
- From the results of this information explore how you can increase the value points you uncover into additional programs or services you can offer your clients.
- Now create a plan to up-sell clients and customers these additional opportunities for more support and/or mentoring to achieve the results they desire with your help, either one-to-one or within a group or membership program.
Do you want more help uncovering your own personal profit path?
Allow Wendy to work with you to explore the opportunities within your own brilliance that can create new revenue streams by tapping into what you know, not just what you do.
© Wendy Burge | Radiant Edge Consulting Ltd
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Wendy Burge, “The Radiant Biz Coach,” mentors extraordinary women and men entrepreneurs to claim their value and voice of true service as a way to build an aligned platform for their businesses. Known for blending heart-centered sales, Internet marketing and business application with spiritual principles, Wendy delivers simple ways for entrepreneurs to create influence and affluence in their lives. Learn more about her at www.radiantedgeconsulting.com and get your own copy of Wendy’s Radiant Marketing Kit that addresses the 5 Marketing Myths Service Providers Struggle With and How to Change This